By Kong Yin Ying 

The term meme was introduced by Richard Dawkins, a biologist in his work The Selfish Gene as a “cultural gene”. As the Internet evolved, the notion of Internet meme was suggested in 1993. Meme transmitted from person to person within a culture and often carries cultural information and symbolic meaning that represent a phenomenon. There are now many brands and marketers use meme as it can increase the social engagement significantly since it is ideal for the digital age and grabs attention. 

During online class:  

When lecturer gives assignment: 

During the assignment: 

Week 5: 

Before exam: 

During exam: